More than a decade ago, heading optimization had a significant impact on ranking. While their influence has diminished, they remain useful for search engines. Additionally, headings not only indirectly affect SEO by improving content understanding and user engagement, but also influence how your content appears in search results and help new agents and assistants with […]
Leer mรกs >In this article, we delve into the inner workings of Google, a tool we all use daily but few truly understand. Following the recent leak of documents in an antitrust lawsuit against Google, we have a unique opportunity to explore Googleโs algorithms. Some of these algorithms were already known, but whatโs interesting is the internal […]
Leer mรกs >Making accurate decisions in the volatile world of SEO can be challenging, especially when facing complex and unfamiliar situations. In this scenario, the Cynefin framework can guide us in managing SEO projects in an increasingly VUCA (Volatile, Uncertain, Complex, and Ambiguous) or BANI (Brittle, Anxious, Non-linear, and Incomprehensible) environment. At the end of this article, […]
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