Over a decade ago, optimizing headings had a significant impact on keyword rankings. While their influence has decreased, they remain useful for search engines. Headings also indirectly impact SEO by improving content comprehension and user engagement, and they also influence how your content appears in search results. In this article, I’ll address this topic through […]
Leer más >In this article, we delve into the inner workings of Google, a tool we all use daily but few truly understand. Following the recent leak of documents in an antitrust lawsuit against Google, we have a unique opportunity to explore Google’s algorithms. Some of these algorithms were already known, but what’s interesting is the internal […]
Leer más >Making accurate decisions in the volatile world of SEO can be challenging, especially when facing complex and unfamiliar situations. In this scenario, the Cynefin framework can guide us in managing SEO projects in an increasingly VUCA (Volatile, Uncertain, Complex, and Ambiguous) or BANI (Brittle, Anxious, Non-linear, and Incomprehensible) environment. At the end of this article, […]
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